Psychology of Decision Making: Beyond Rationality
Received Date: Oct 04, 2025 / Published Date: Nov 01, 2025
Abstract
This research explores the deviations from rational choice theory in human decision-making, driven by psychological factors.
It examines how cognitive biases, emotions, social influences, heuristics, framing effects, loss aversion, cognitive dissonance, self
control, limited attention, and individual differences systematically impact judgment and choices. The findings underscore the com
plexity of decision-making processes, moving beyond purely rational explanations.
Citation: 脗聽Larsson S (2025) Psychology of Decision Making: Beyond Rationality. PPO 09: 291.
Copyright: 漏 2025 Sven Larsson This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use,distribution and reproduction in any medium, provided the original author and source are credited.
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