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What every doctor needs to know about personal branding: 2019 and beyond
Joint Event on 30th World Psychiatrists and Psychologists Meet and 3rd World Congress on Pediatric Neurology and Pediatric Surgery
Philip James
W. P. Carey School of Business -Arizona State University, USA
ScientificTracks Abstracts: J Child Adolesc Behav
DOI:
Abstract
In this case, branding isn鈥檛 necessarily about logos and taglines. Simply put, a physician鈥檚 brand is essentially equal to his or her reputation. What patients think about you, how well-known you are in your community, your online presence鈥搕hat is your brand. More and more patients are turning to online sources to find a physician. They may look at your website, but they are also likely consulting online reviews and listings as well. Branding is more important than ever if you want to attract the attention of these patients, whether you are just starting out or are already an established physician. During this session, the following topics will be covered : Five steps to brand building, How to use digital tools and social platforms, The danger of doing nothing, Case Study: Dr. NettervilleBiography
Philip James is a marketing and communications consultant to the medical and architecture industries. Philip is an expert at building narratives and personal brands. His clients include hospitals, physicians, and industry associations. He has worked at ENDO, and the World Congress on Thyroid Cancer.
E-mail: philipjames@docthyroid.com
